Dealing With Information Overload

by Jake O'Callaghan

 Right now I am laying on half sitting, half lying on my couch (my preferred blogging area), and typing this article.  My eyes are strained from staring at a computer screen for hours, my hair is a mess, and I still haven't taken a shower.

This is what information overload does to you.

I Have Been Reading and Skimming for Hours, But I haven't Learned Much of Anything

I have read blog after blog post, I have watched videos, listened to interviews, and even read eBooks, but I have accomplished nothing.

Sound familiar?

Many webmasters suffer from information overload, and don't even know it.  We may even consider reading so much a job well done.

Lets take a minute to consider your goals on the web.  Close your eyes and imagine yourself cashing that check, or getting that interview, or even becoming a millionaire.  

Now open your eyes and ask yourself how to achieve that.  Hopefully, you think of a plan that you have come up with.  Now imagine yourself doing the actual work of the plan.  What do you see?

Do you see yourself reading?  No you see yourself writing, or designing, or promoting.  You see yourself doing.

I am definitely a big fan of learning, and that's why I created this blog in the first place, but there is no need to learn unnecessarily.  How is reading so much in so little time going to help you?

We all want to be successful on the web, and we all want to quit our day jobs.  This motivation drives us to keep wanting to do more and learn more, but really it is just hurting us.

Think about those articles you have read.  Have you really learned anything?  Or is the information swirling around in your brain like a tornado. 

And what is all this information for?  You know as well as I that this information really is of little use.  We are only accumulating because in our minds it will help use achieve our goals.  It is almost like those reality shows that show people who can't get rid of anything.  They keep the things because they want to hold on to something.

We need to stop holding on to this information, and get to work.  We need to learn, but we need to do it in a healthy way.

Fighting Information Overload

Information gets to the best of use, but with effort you can fight it and jump-start your working efficiency.  Think how much more time you will have when you don't waste so much of it!

1.  Only Get Good Information

There are millions of articles out there, but you only want to read the best of the best.  The best way to do this is to subscribe to blogs that produce great content.

Don't waste your time with decent content, there is much too many great pieces of content out there that you want to read.

I would also recommending un-subscribing from those pesky email subscriptions unless you are getting good content from them.  Most of the time, they try to sell you something and you don't need that information.

Another good idea is to stop reading, watching, and listening to pointless content in all aspects of your life.  That stuff clutters your mind, taking space away from important information.

2.  Read an Article a day

An apple a day is good for you, but you wouldn't eat 10 apples in a day.  The same thing applies to information. 

Someone who is used to reading many articles a day may find this ridiculous, but think about it this way:  an article a day is 365 articles a year.  Now think if you read 5 articles a day:  do you really think you can actually remember most of the information you accumulate from 1825 articles?  How much do you really need.

If you must, you can increase the amount of articles you read, but apply the articles you read to your website before reading more.  

3.  Apply

Multiple times after reading I have thought "man that was a great article", but then did nothing with it.  The article motivated me, and taught me, but I didn't gain anything from it.

After reading an article, apply its knowledge and you will benefit from it.  If you faithfully do this for a few weeks, you will be AMAZED at the results.

4.  Repeat

A few days after reading a good article, reread it.  You may find some good tidbits of information that you discarded, and you will be able to evaluate if you applied the article well enough.

I often find that in the second read I learn more than the first read, probably because the "awe" factor is gone.  I know what to expect from the article, so I can get right down to thinking about the information.

5.  Filter Out Unneeded Information

Even in the best of content, there is information that is irrelevant to you.  Ignore it and move on to more important information.

IMPORTANT:  Read the Article, Don't Skim

it amazed me how many "skimmers" there are out there considering skimming really doesn't get much done.  You need to read the full article to get the full knowledge, so skimming just doesn't make sense.

If the writer includes a bunch of pointless paragraphs, you really shouldn't be reading content from him/her in the first place.  Great content shouldn't be skimmed, it should be read.

WARNING:   Don't Surf the Web

"Surfing" the web is the number one reason for information overload.  Millions or articles are at the tip of your fingertips, and being a enthusiastic webmaster, you need to read them all!

Like I said before, only read great content, and don't read too much.  Surfing leads to a whole bunch of wasted time, pointless information, and a whole bunch of skimming.  I know it's tempting, but don't click on that link.

Was This Just More Overload?

Or is this a worthwhile article?  If so, why don't you subscribe to receive more great content.  I would love to hear your feedback and strategies when dealing with information overload, so leave a comment below (or as I like to call them, words or wisdom).

Also, I recommend you read my article on cutting back on wasted time which ties into information overload.

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I HATE wasting time.  I have school-work to do, a novel to write, multiple websites and blogs to manage, and a whole host of other things going on already.  

I don't have time to waste time, and I'm sure you don't either.

The Web is the king of time wasters, and it is so easy to get caught up in useless activities.  Click a link,  read an article, see another link, and check your stats.  Before you know it 30 minutes are gone.

This is called surfing and its a huge time waster, and there are plenty of other ways to easily waste time.  In fact, many people go on the Internet with the sole purpose of wasting time.

I knew I couldn't keep wasting time.  It was seriously effecting the quality of my work, and my leisure time.  

So I took a pledge to stop wasting time.  What I learned in my journey, I will share with you in this article.

Top Time Wasters

Cut back on these, and you are well on your way to staying much more productive.

1.  Statistics

Most of use Internet people are goal-oriented.  We set goals, and we want to see tangible evidence that we are achieving these goals (or at least heading in the right direction).

It is no surprise then that many of us (me included) are statistics junkies.  We check our Google adsense earnings hourly ("oh look I made 60 more cents"), we check Feedburner, we check our website statistics, and a million other things (affiliate program stats, ezinearticles, you get the picture).  With so many statistics to check, these are a huge time waster.

The only way to break this habit is to force yourself to only check stats at certain times.  The maximum I would check is once a day, and anything below that is great.  For example, I check my stats once a week.  It is painful for me, but it gives me a lot more time to work, and it is enjoyable seeing the fruits of my labor at the end of the week.

2.  Email

Checking email is important considering it is a webmaster's primary form of communication, but many people waste way too much time checking it.

Think about the email you receive.  Some of it is from readers, guest posters, and bloggers (important stuff), some of it is spam, and some of it are emails you subscribed to.  

What I did was unsubscribe to email lists that weren't giving me high quality content on a regular basis.  This stuff clutters your email box, making it harder to find the good stuff, and reading it is often a waste of time (they just try to sell you stuff a lot of the time).  

I also installed a spam filter (I paid for it monthly) for my email address.  This killed the spam that was overrunning my email address, causing annoying, time wasting distractions.

What's left in my email are the good stuff:  valuable content, emails from other bloggers, and email from my readers.  Now its easy to check my email, and quickly respond to emails.

Only check your email daily or a maximum of twice daily if you really get a ton of email you need to respond to.

3.  Web Surfing

This is perhaps the biggest, and hardest to prevent time waster.  It is as easy as clicking on a link which leads to another link and another and so on.

Even the best of us do this occasionally, but I find that it can be mostly preventable if you really watch yourself. 

Keep yourself in a controlled environment (like in your admin area), and only have one tab open.  Think before you click on links.  Will clicking really help you accomplish your goals?  Will it help you create better content or get more readers?  If not, focus on the important thing:  work.

4.  Information Overload

Reading and learning new information is good, but less time spent on reading will allow you to actually apply what you have learned instead of doing nothing.

When you read and read till your brain is about to burst, and your eyes are strained from your computer screen, you are suffering from information overload.

Information overload is a complete waste of time because if you just read an article and applied it instead of reading more and more, you would accomplish much more.  Instead, you have just wasted time.

5.  Constant Design Tweaking

Tweaking a design is often necessary, but sometimes changes are pointless and time consuming.  I am not against tweaking by any means because it helps you create a better design, learn to design better, and create a better user experience, but constant tweaking is not necessary.

Really, does it matter to your visitors if that has a 10px padding or 8px padding?  No, readers come to a website for content, and the point of a design is to display that content in a logical way.  Designs don't have to be perfect, and tweaking can make designs worse.  

Being a left-handed perfectionist, I know how hard it is to prevent tweaking.  I often think:  "oh this will be a quick fix" and end up wasting 20 minutes on one tiny aspect of my design.  

The cure is to set an amount of "tweaking time" and stick to it.  You will find that you can make good changes to your design, and your tweaking doesn't get in the way of building traffic, marketing, and most importantly creating content.

What's Your Biggest Time Waster?

Fight these common time wasters, and you will get much more done, and working will be a more enjoyable experience.  

Work on improving slowly, and know that you may relapse into old habits.  Remember, that you are doing yourself a great favor, and you will even make more money!

I know that there are some things I left out here, but these are just some of my biggest time wasters.  I would love for you to post a comment talking about how you overcame your time wasting habits.

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Almost everybody nowadays uses a CMS to build their website (and especially their blog).  Cms's make creating and managing a website easy, and most are completely free.  

List of CMS's

Below is a list of the top CMS's in order of brilliance (at least in my opinion).  I recommend trying out a few before making a decision, though you can switch at any time.

1.  Wordpress 

Wordpress used to be only for blogs, but it has quickly evolved into the best CMS for any project, be it a blog or website.  

There are a tons of quality themes and plugins, most bloggers use it, and it is very easy to use.  Every blogger should use this, and webmasters should consider using it also.  

I actually just switched my website from Joomla to Wordpress.  I like Joomla, but I love Wordpress, and Wordpress has much better themes (Thesis anyone?).

Wordpress

2.  Drupal

Drupal is one of the oldest in the industry, and one of the best.  It doesn't have the eye-candy that Joomla has, but it gets the job done better behind the scenes.  

This is a CMS for real developers who don't want the sometimes annoying aspects of a CMS to get in the way.  There definitely could be some more themes though.

Drupal

3.  Joomla

Second in popularity only to Wordpress, Joomla has a host of plugins and themes.  It does have a slight learning curve, but your site will look good.

This is always a favorite CMS to install on a client's site.  Average Joe's can easily update the site design-wise, community-wise, and of course content-wise.

Joomla

4.  vBulletin (Premium)

vBulletin is the standard for forums, and no-one as of yet has taken that away.  The draw-back is that it is costly, but it will definitely build a community.

I didn't even include any other forum CMS's in this list for one reason:  vBulletin defeats them all.  I am a big fan of free things, but there comes a time when you have to pay for software, and vBulletin just leaves its free competitors in the dust.

If you aren't serious about your forum, then go ahead, get a free software like Mybb, Phbb, or BBPress., but I can't recommend purchasing vBulletin enough.  

vBulletin

5.  MediaWiki

If you ever wondered what Wikipedia runs on then you have your answer:  MediaWiki.  MediaWiki is completely free and allows you to create a fully operational wiki.

There really is no excuse not to use MediaWiki for a wiki; no other CMS comes close to it.

MediaWiki

6.  Pligg

Pligg allows users to register, then vote on and submit great content.  The result is a community a community, and a user-generated website.

Basically, you are creating a social networking site like Digg or Reddit in minutes!  You definitely have to drive traffic, but once you create a community, the website runs itself!

Pligg

7.  TypePad (Premium)

What do Darren Rowse, Seth Godwin, and Washington Post have in common?  They all use TypePad.

TypePad is a great alternative to Wordpress if for some reason you just don't dig it (I guess?).  I personally haven't tried TypePad, but it seems feature packed and very easy to use.

TypePad

8.  Dolphin 7

What could be better than Dolphin 7 taking the seventh position? (really, I didn't plan it).  Dolphin 7 Takes Facebook, Myspace, Youtube, and blogging, and combines it into one super social networking package.  

It  makes a nice community site, and I am very impressed with all the features. 

Dolphin 7

9. BuddyPress

BuddyPress takes Wordpress's social networking features to the next level, so Wordpress users can create a community.

Easy to use, feature-rich, and works great; what more could you ask for?

BuddyPress

10.  Moodle

I had to include Moodle in this list because I'm tired of seeing teacher websites created by Microsoft Word and Teacherpages (as a webmaster it makes me sick).  

The answer to Teacher's horribly designed websites is Moodle, the education CMS.  This definitely looks promising, and I like the concept (and the name).

Moodle

Which Content Management System Are You?

Which CMS you choose depends on what goals you want to accomplish with your website, and your personal preferences.  Whichever one you choose, you are starting your journey to creating a website.  Web Journey and me (Jake O'Callaghan) will be here to help you every step of the way.

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"I knew I could use my skills and knowledge to help more people." 

-Chris Pearson

This was the thought that launched the greatest theme on the net, resulting in over 19,500 people buying Thesis, Chris Pearson’s Wordpress theme.  And the thing is, thoughts like these aren’t so uncommon.

What Are You Knowledgeable About?

Everyone has a special talent, something that they pursue whether it leads to money or not.  Sometimes this talent turns into a real love for something.  We call the passion.

You are an expert on your passion.  Anyone with a passion wants to get knowledge on it.  They want to learn about it as much as possible, and they want to spread that knowledge to others.

No matter what your passion, there are ways to make it better or fix problems.  Take  me for example:  I love soccer, and because of my constant playing I realized two things:  Players aren’t taught the game correctly (at least in the U.S.), and players want to get better.  Those two basic things launched a website that teaches players the correct way to play, an eBook that teaches how to train, and eventually a membership site.

The problems are there.  You just need to dig deep, and think about what you face.  What could make your passion better?  What could make it easier to learn?  What do you want to teach beginners?  These questions lead to answers, and answers lead to products. 

Which leads me to…

How Chris Pearson Made Thesis Successful

Look at how Chris Pearson made a killer product that generates tons and tons of money, and learn from his success.  How he achieved success might not be so different from how you achieve success.

Don’t get me wrong; I am by no means trying to put words into Chris Pearson’s mouth.  This is just my observations of how he made Thesis successful. 

Create a product that solves a problem

According to Chris Pearson, he got tired of doing the annoying basics of web design that cost a desgner a bunch of time.

What if someone could provide a framework that designers can work off of? The result: Thesis, a Seo optimized Wordpress theme with options galore that has revolutionized the way Wordpress users design.

Think of a problem that occurs in your daily life. Chances are, you will be able to create a product that solves that problem.

People buy products to solve problems and make life easier. Simple yet effective products are what sell.

Solve it well

Thesis didn’t just stop at basis customization; it took customization to the next level.  It provided a product that completely blew away all the other similar products.   Don’t just solve a problem, really solve a problem. 

Price it cheap

There is a reason that Chris Pearson doesn’t have any sales for Thesis; it is so damn cheap.  He could easily price it in the 200 dollar range, but he keeps it cheap so more people will purchase it, and ultimately wins customer-satisfaction-wise and profit-wise.

Internet products are especially great because there are relatively few costs associated with them compared to real-life products.

Create Buzz

Chris Pearson got many big bloggers in on promoting Thesis (such as Copyblogger) which created a buzz throughout the community.  

What started on big blogs ended up on every blog as everyone rushed to spread the word about Thesis.  

Give your product away to recognized names in your topic.  If your product is good, chances are, they will tell their readers.

Support It

Nothing stops buzz dead in its tracks like bad support.  Customers ask for refunds, they complain on forums, comment, and even write posts.  You can create a bad reputation for your product as quick as a good one, and it is hard to reverse.  Remember that forum threads and comments could be there forever.

So have great support.  You want customers to be raving on forums, comments, etc, contributing to the buzz.

Thesis’s supports its users through forums.  Some people report that this support is the best part about Thesis.  

Pearson knows the value of good support, and as a result his product has a great reputation.

Have an Affiliate Program

Thesis’s affiliate program has 33% commission and has resulted in much of Thesis’s sales.

Create an affiliate program, or miss out on valuable sales.  Your choice.

One Thing Leads to Another

Let’s look at this quickly:

1.  You create a product that makes something easier or solves a problem.  

2.  People like your product cause it really makes things easier, and you know what they are going through.

3.  Your price is cheap, so they have to purchase.

4.  Big names receive your product for free, like it, sign up for your affiliate program, and start promoting, bringing in traffic.

5.  People around the Internet now know about your product, and they start talking, and trying to make money from your affiliate program.

6.  Problems arise, but your support handles it, further increasing your reputation.

See how everything comes into play perfectly?  Well it worked for Chris and it can work for you.  This model when done correctly is full-proof, but you have to follow all the steps.

Will Your Product Become the Next Thesis?

It takes trial-and-error to become successful, but with work, you can create a very successful product.  How successful it is depends on how well you implement these techniques, and on your audience.

Every day, think about this basic fundamentals, and grow your product based on them.  With hard work, you will get yourself a winner. 

I would love to hear your comments on this article.  How did you create and market your product?

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Steve Reynolds goes over some common mistakes beginning web designers sometimes make.  Jake O’Callaghan edited the post and added some of his input.  Do you want to guest post?

In web design, it’s the little things that matter.  A little mistake here, a little error there, and suddenly, your design just got much worse.

That’s why it’s important to correct the little mistakes.  The following are the most common web design mistakes beginning web designers make.

31 Web Design Mistakes

Navigation

Pages without navigation:

If you don’t suggest them an option, visitors are more probable to close your page than to hit the browser’s Back button.  Every website should have a easily assessable menu.

Unpredictable navigation:

Have you ever gone to a grocery store you visit often, and they have re-arranged everything?  I’m sure you were pretty annoyed that you couldn’t find what you wanted.  It’s the same with navigation:  once the user learns how to use your website’s navigation, don’t modify it on him.  

If you absolutely need to modify the menu, you might want to write a post or article explaining how users can access content.

Menus that move and change: 

Nothing is more confusing to a visitor then a menu that was on the left side changes to the right side when he visits another page.  If a menu suddenly adds more items, it can also be confusing to the visitor.  Use menu moves and changes with caution.

Links

Broken links:

Avoiding broken links is as easy as clicking on them, and checking if they go to the website or page you intended..  You might be surprised at how many broken links you have, and how easy it is to fix them.

Hidden links:

Make links easily recognized by using a contrasting color.  Your color should be clear enough that it doesn’t make the link hard to read.  Also underline links; this is the universal symbol that text is a link.

False links:

Underlined text and rollover images scream link, so only use these techniques for links.

Headlines

Restyling text instead of using heading tags:

<h3> is not the same as big paragraph text.  You have to realize the heading tags are for SEO and design.  Don’t use them to make text bigger; instead, increase the font size.

Using heading tags for design:

Headings are structural elements and should be used to define the reason or point of the text they encircle. Don’t use them just because you want big bold text.

Body Text

Using images for text:

Text in images can’t be read by search engines.  This method can be effective, but only do it for a short amount of text.

Justified type:

It’s hard enough to make justified text look respectable on a static printed page. On a dynamic web page it’s nearly unfeasible.

Using <br /><br /> instead of <p>:

It will make formatting tricky, and isn’t good structure wise.

Using <br /> to control line breaks within paragraphs:

Let the browser choose where your lines break within paragraphs. If you compel the issue you may get odd results as not all browsers size type exactly the same.

Type too small:

Really, 9 point type on a printed page isn’t contented for most people. On screen it’s illegible for anyone over 30. Except for the small type you’re trying to make unreadable 12 points or even 14 should be your minimum.

Too little contrast between text and background:

Making reading harder for readers is probably the number one sin of web design.  When in doubt, use use white backgrounds for text.  

Too much styling:

Using too many fonts, styles, weights, sizes and colors is purely too much, and annoys readers.

Images

Images in web design without the alt attribute:

Search engines can’t read images, so they created the alt attribute.  Use it!  It allows your images to show up in image search, and allows users with images disabled to understand what the image is about.

Jigsaw puzzle graphics:

Don’t piece images more than required. Each slice needs an extra call to the server.

Resizing images in the browser:

Resize your images in your image editing program previous to placing them on your pages. Images that are gust up in the browser lose superiority and images that are reduced in the browser boost the loading time of a page.

Improper image format:

JPEGs are best for photos and incessant tone images. GIFs are best for images with large areas of flat color. Also, see-through GIFs are prone to ghosting if used wrongly.

Use of transparent PNGs without Explorer fix:

PNGs offer true clearness but it doesn’t work properly in Explorer 6 without a JavaScript fix.

Animations

Unreasonable Flash:

No matter how unbelievable your Flash splash page is, nobody actually wants to watch it more than once. If you must use flash, give a ‘skip animation’ or ‘skip intro’ link.

Non-stop animations:

Let your animation cycle move around for few times and then stop it before it gets overly bothersome.

Too many animations:

More than one animation on a web page is just irritating.

Miscellaneous 

Sheet of paper pages:

Your screen is not so wide, that things don’t unavoidably stay where you put them and, when you get to the bottom, you can scroll. Take advantage of the design potential those attributes and others offer.

Too Many Colors:

Use two primary colors and a third secondary color.  This creates consistency in a design, making a website much easier to look at.

Puzzling content and design:

HTML tags such as P, H1, H2, etc. are structural elements; they show your page appearance. Organize your content using HTML and generate the design of your pages with CSS.

No contact information:

The purpose of a website is communication. Make sure people can contact you if they’re interested in your work, product or service.

Dependence on email links:

E-mail links only work if the user has an email program available and correctly configured.  It is highly recommended that you use a contact form, rather than just hyper-linking your email address.

Auto-play sounds:

Unexpected sounds are frustrating particularly in an office or classroom.  They are a great way to piss off visitors.

Opening too many windows:

confusing user with too many new pages on screen every time they click on a link is annoying. 

Failure to check for cross-browser inconsistencies:

Your website should work on Macs and Windows, in Explorer, Chrome, Firefox and Safari. If it doesn’t work then you’ll drive visitors away.

Do You Make Some of These Mistakes?

Chances are you do, but that’s okay.  Web design is a learning process:  you are going to make mistakes, but they are okay as long as you learn from them.  To me, that is what web design is all about:  trial and error.

Correct the mistakes you have made, then read over this post again.  Ask yourself:  am I doing this as you read?  With every mistake you correct, you are closer to having a great design, and becoming a better webmaster.

Creative Commons License photo credit: Digital Markketing

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Post image for Your Blog’s Healthy Diet

 Rob Stretch from Va Mortgage Center talks about creating a healthy blog through efficient link building in this great post.  Kudos to Rob!  Do you want to guest post?

Do you remember learning about the food pyramid in grade school? Remember, it had recommended portions set for each food groups (i.e. 50% of your diet should be from grains, and 20% from proteins). The main tenets of the pyramid were variety, balance, and moderation. The same principals also apply to your blog.

Like any growing human, your blog is also hungry. In order to grow and achieve a higher page rank and better search engine results, it needs to eat. And a blog’s diet consists of links. A good link building campaign is the best way to keep your blog healthy and growing for years to come.

A good link building campaign focuses on three tenets and four main “food” groups. 

The Three Tenets of Link Building

1. Variety

The first characteristic you should be keeping track of is the variety of links you are acquiring. You should first make sure you are linking to a variety of extensions: .com, .org, .net, .edu, .gov, .me etc. Speculation in the past has put very heavy emphasis on .edu and .gov extensions. Keep in mind that these are only valuable if a variety of other extensions (with a solid .com base) is achieved. Also keep in mind other factors. You should very geographic locations of websites linking to you. You should link to a variety of niches and across a variety of social networks.

2. Balance

You should also seek a balance of links. You will want to target your traffic-driving keywords more heavily, but you should make sure you have a strong balance of keywords you are targeting. You should balance the four parts of a successful campaign listed below: link quality, deep links, link quantity, and varied anchor text. A successful campaign should not be lopsided, it should hit from all angles.

3. Moderation

Moderation has been a rising concern in the past few years as search engines continue to get smarter every day. You should obey the terms of service of Google and all the other major search engines. This means no link buying. If you didn’t know, the issue of red-flagging has become a growing problem. If a search engine thinks you are engaging in any link-buying activity at all, they will flag your site. This means don’t acquire links too fast, vary anchor text, and just make sure all of your activity is organic.

The Four Parts of a Successful Campaign

1. Authoritative Links (Link Quality)

Try to link to the highest quality websites and blogs you can find. This means clean blogs and sites. Never link to a site under construction or incomplete with content. Monitor the page rank and amount of back links of each blog linking to yours.

2. Deep Links

You may want to start by acquiring links back to your homepage. But eventually, you will want to link to deep pages (any other page on your site). The more deep pages linked to with more varied anchor text, the more chances you will have of achieving page rank on the search engines.

3. Link Quantity

Yes, you want to look for high-quality websites. But as long as the site is white-hat, functional, and informative, it can’t hurt you to link to it. It might be a good idea to find a stream of mid-level sites that are very easy to link to, just so your site will stay current in real-time results. Strive for high quality sites, but try to balance quality with quantity.

4. Varied Anchor Text

A very important (and overlooked) aspect of link building is varying your anchor text. Remember how we described red-flagging? Varying your anchor text will assure that your links all look natural. For example, if your blog focuses on tennis shoes, use terms such as “tennis shoes”, “athletic shoes”, “shoes”, and “sports shoes” as anchor text.

A Healthy Blog is a Happy Blog

Follow the three tenets of link building and make sure you’re eating from each food group and you will have a happy and healthy blog.

Photo Credit to Val’sPhotos, under Flickr’s creative commons licensing. 

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Choosing a Host

by Jake O'Callaghan

A host will put your website or blog on the internet!  Think of it like this:  a domain is a house that is floating in space.  With a host you can land that house on the ground.  Now everyone can access it.

Therefore, you need to get a host.  Without it you cannot create a website or blog. [click to continue…]

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Awesome: you have a brilliant idea for your blog or website, you know you will follow through with it, and you can feel ideas forming in your mind.

Now you have to get a domain name and put that idea of yours on the web!

A domain is the address of a website.  For example, webjourney.me is the primary domain for the website you are currently viewing.  

Before registering a domain name, it is important to choose your topic, and choose your domain name. I highly recommend reading both of these posts before registering a domain name because they can save you a lot of frustration later.

Registering a Domain Name

A domain register sells domains.  I recommend choosing name.com, namecheap, or Godaddy as your domain register.  .com domain names cost about 10 dollars a year from these registers — the cheapest price you will find domains for.

The most common way to get a domain name is to search for one through domain register’s search engines; however, if you are having trouble finding a good domain you can try these three methods.

Snapping a Domain Name

For a fee, domain snapping services (such as pool or snapnames) will attempt to "snap" a domain when it becomes available.  The use of these tools is highly recommended when you want a high quality domain name that will soon expire.  If you don’t use these tools then quality domain names will be registered long before you get a chance to register it yourself; a human cannot beat a domain snapper.

Buying a Domain Name

A great way to get a quality domain is to buy it.  Buying a domain name can be as cheaper than registering a domain name regularly or as much as millions of dollars.  Finding a domains for sale is easy; finding one that suits you for a reasonable price will take hours of searching.

Look on Sedo.com or a domain forum such as namepros for domains that are for sale.  Note that some domains will be for auction and others will be for sale.  Consider looking at some auctions to catch a great deal.

Expired Domains

Every day, hundreds of domains are not renewed or dropped.  Many of these are bad, but searching through lists of expired domains can prove to be useful.  

Another benefit of expired domains is they often already have links pointing to them and are indexed in Google.  Expired domains can serve as a sort of jump-start for your website.

Of course, some expired domains can be banned from Google or shunned by other websites.  Take this into consideration, and research before you purchase an expired domain.

Photo by http://www.anna-om-line.com/

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Holy smokes, Web Journey 1.0 is here, and with it a fantastic new design courtesy of the Thesis theme.

It seems impossible to not know about Thesis.  Popular blogs such as Copyblogger, Simple Mom, and Blogussion all rock the Thesis theme; more and more blogs seem to switch over to Thesis every day, and it may be the most popular Wordpress theme (even over free ones).  

I fought the Thesis theme for quite a while before I finally purchased it.  I thought that it was overrated and though basic customizations could be performed, I thought that I would have to code to get the website I wanted.  "And why would I get the plain looking Thesis theme (as it looks in its default state) over a theme that looks amazing out of the box?

I am not saying that the default Thesis look looks bad, I’m just saying that there are better looks out there. I now know that Thesis looks plain for a reason; to give you a solid base to customize.

What really caused me to switch over to Thesis (besides all the big time bloggers gawking over it) was my frustration.  I wanted a unique blog, but my design was seriously holding me back.  I struggled to customize my blog using free themes, and I eventually gave it up; thus beginning my futile search to find a theme that had the functionality that I needed to create a design that my readers deserve.

Now the struggle is over, I have a great looking, completely unique, SEO optimized website.  I can’t be more happy with it, and the great thing is that with a few clicks I can completely tweak the layout; customization is a breeze.

Not to mention, the coding.  Most themes have valid XHTML and CSS, but that’s not truly what’s important.  Clean coding is really what the search engines look for, and that happens behind the scenes, and most themes are messy behind the curtain.

My rankings have soared after I installed Thesis.  A random example is my post "Wordpress Sucks."  Before it was ranked around 7 for the term "wordpress sucks."  A few days after I installed Thesis, it became number 1 in Google!  Now that’s effortless SEO.

I could babble on and on about Thesis (yes, I have officially joined the ranks of the Thesis enthusiasts), but I am going to leave it to Chris Pearson (owner of Copyblogger and creator of Thesis) to further tell you about Thesis.  Feel free to visit Thesis’s website or continue to learn about my experience with Thesis below.  Directly below is a video made by Cris Pearson on how easy it is to customize a website using the latest version of Thesis.

Thesis’s Features

It would take way too many words to list not to mention describe all of Thesis’s features.  I have listed of some of the most important features:

SEO

  • Valid XHTMl and CSS
  • Cleanest coding of any theme
  • Shown to boast rankings in search engines
  • SEO out of the box (meta and image ALT for example). 
  • No plugins necessary
  • Automatic URL Canonicalization:  makes sure search engines only give link juice to one URL
  • Adds Nofollow to appropriate areas

Learn more/Purchase The Thesis Theme for Wordpress

Design

  • Complete control over menu
  • Complete control over colors
  • Complete control over fonts
  • Complete control over sidebars
  • Complete control over footer
  • Feed widget
  • Complete control over comments
  • Complete layout control (1,2, or 3, columns, choose column(s) width, etc)
  • Complete control over header
  • Multimedia box to show images or custom code.
  • Feature box to broadcast best content.
  • Change padding
  • Change HTMl framework.
  • Great typography (drop caps, alert and not boxes, and more)
  • Everything can be controlled with basic CSS!

Learn more/Purchase The Thesis Theme for Wordpress

Support

  • Support forum with thesis staff and users
  • Huge amount of tutorials
  • Email support
  • Best support in the industry

Learn more/Purchase The Thesis Theme for Wordpress

A Coding Newbie’s Honest Feedback on Customizing Thesis to Create a Unique Design

I’m Jake, and I’m a coding newbie.  It’s not that I don’t get coding, it’s just I don’t have the time and energy to learn it right now, and I know many people face the same situation. 

Thesis is supposed to target the coding challenged, so I figure that considering I know very little about coding I am the perfect guy to tell you if Thesis lives up to its’ goals or not.

There is a learning curve, I’m not going to lie; however, once you get past it by using the forum to ask questions and looking at Thesis articles, you are in design heaven. 

Even basic customization used to be a painful and scary task for me, but now I actually enjoy designing.  Thesis has made a designer out of a coding newbie.

Yes, there were times when I was frustrated, and there were times when I thought it couldn’t happen, but when I sit here with a unique and great looking design it is definitely all worth it.  

Now I am preparing a design for another website, and it is much easier than the first time.  I can whip out the basis of a design in less than 20 minutes.  

I honestly do love Thesis, and I know you will love it too.  It will make your life easier, your reader’s lives easier, and best of all put you ahead of the competition.

Learn more/Purchase The Thesis Theme for Wordpress

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Bad Post

The Worst Post Ever

by Jake O'Callaghan

 This may be the worst post ever but I posted it. This may be the worst post ever, but my readers didn’t all unsubscribe, I didn’t lose all my traffic, and I didn’t lose money.

Yes this may be the worst post ever, but it is posted. I am done with it; I never have to post it again.

This may be the worst post ever, but the stress is gone. I can move on to the next post, and then the next. And sense this is the worst post ever, I need not worry about posting the next one.I can’t stoop any lower can I?

This may be the worst post ever, but I finished it. I edited it, I added a picture, and I made it the best that I could.

Yes, this may be the worst post ever, but I did post it. I didn’t stress out because it isn’t good enough, because it is an insult, a disgrace. I didn’t get halfway through the post and stop writing because it wasn’t good enough.

I posted it, and that is all I can do, and now I can move onto the next, and then the next; because in blogging there are not just second-chances there are infinite chances; there is always another post; no one can stop you from posting.

And besides, sometimes a post that you think is okay could become your most popular; it’s happened to me before. So maybe this isn’t the worst post ever, maybe it’s the best post ever.

Yet, it does not matter because I tried my hardest and I published it, and that is all I can do.

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