Web Journey » Online Marketing

Article Marketing Benefits

Jake O'Callaghan — Thu, 01 Apr 2010 13:00:00 +0000

Article marketing is has many benefits, and is very easy to do: all you need to do is write a short article and submit it. If you are not utilizing article marketing, you need to.

Below are some benefits of article marketing. After reading them, hopefully you will be motivated to pursue article marketing.

My article marketing guide teaches successful article marketing step-by-step.

5 Article Marketing Benefits

1. Build Traffic

Placing related links in your article signature will allow people to click through to your website, bringing you traffic.

When your article is published on other websites, you have the potential to get traffic from those.

2. Make Money

Article marketing is a favorite among affiliate marketers because the easy traffic can be converted into sales.

A good strategy is to get the reader in a "pre-sell mode" and then direct them to a review of a product in your signature. From there, the reader might purchase a product.

3. Build Your Email List

A good email list leads to so many things, and article marketing can help build it.

Place a link where they can sign up for your newsletter (perhaps providing a free incentive such as an eBook), and watch your email subscribers increase with each good article.

You can also increase your subscribers the same way.

4. Build a Reputation

Experts on a certain subject seem to make all the money, and you can become closer to being seen as an expert using article marketing.

Through your articles, people will soon see you again and again, building your reputation on the subject. Make sure you have a great blog or website on the subject you right about too.

5. Build One-Way Links

One-way links from quality sources are king in search engines eyes, and article marketing is perhaps the easiest way to get them.

Just add links in your signature using anchor text. Vary this between articles.

The downside to this is many of the sites that your article is republished on are spammy sites; however, you are guaranteed a quality link from the directory, and there are time when decent sites republish an article.

What Are You Waiting For?

The benefits of article marketing are too great to miss out on. By submitting articles regularly, and putting quality into them, you can achieve the benefits mentioned.

A good knowledge of article marketing will improve your successes, so I recommend reading my article marketing guide.

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Creating and Selling an Online Product the Chris Pearson Way

Jake O'Callaghan — Tue, 02 Mar 2010 13:00:08 +0000

"I knew I could use my skills and knowledge to help more people."

-Chris Pearson

This was the thought that launched the greatest theme on the net, resulting in over 19,500 people buying Thesis, Chris Pearson’s WordPress theme. And the thing is, thoughts like these aren’t so uncommon.

What Are You Knowledgeable About?

Everyone has a special talent, something that they pursue whether it leads to money or not. Sometimes this talent turns into a real love for something. We call the passion.

You are an expert on your passion. Anyone with a passion wants to get knowledge on it. They want to learn about it as much as possible, and they want to spread that knowledge to others.

No matter what your passion, there are ways to make it better or fix problems. Take me for example: I love soccer, and because of my constant playing I realized two things: Players aren’t taught the game correctly (at least in the U.S.), and players want to get better. Those two basic things launched a website that teaches players the correct way to play, an eBook that teaches how to train, and eventually a membership site.

The problems are there. You just need to dig deep, and think about what you face. What could make your passion better? What could make it easier to learn? What do you want to teach beginners? These questions lead to answers, and answers lead to products.

Which leads me to…

How Chris Pearson Made Thesis Successful

Look at how Chris Pearson made a killer product that generates tons and tons of money, and learn from his success. How he achieved success might not be so different from how you achieve success.

Don’t get me wrong; I am by no means trying to put words into Chris Pearson’s mouth. This is just my observations of how he made Thesis successful.

Create a product that solves a problem

According to Chris Pearson, he got tired of doing the annoying basics of web design that cost a desgner a bunch of time.

What if someone could provide a framework that designers can work off of? The result: Thesis, a Seo optimized WordPress theme with options galore that has revolutionized the way WordPress users design.

Think of a problem that occurs in your daily life. Chances are, you will be able to create a product that solves that problem.

People buy products to solve problems and make life easier. Simple yet effective products are what sell.

Solve it well

Thesis didn’t just stop at basis customization; it took customization to the next level. It provided a product that completely blew away all the other similar products. Don’t just solve a problem, really solve a problem.

Price it cheap

There is a reason that Chris Pearson doesn’t have any sales for Thesis; it is so damn cheap. He could easily price it in the 200 dollar range, but he keeps it cheap so more people will purchase it, and ultimately wins customer-satisfaction-wise and profit-wise.

Internet products are especially great because there are relatively few costs associated with them compared to real-life products.

Create Buzz

Chris Pearson got many big bloggers in on promoting Thesis (such as Copyblogger) which created a buzz throughout the community.

What started on big blogs ended up on every blog as everyone rushed to spread the word about Thesis.

Give your product away to recognized names in your topic. If your product is good, chances are, they will tell their readers.

Support It

Nothing stops buzz dead in its tracks like bad support. Customers ask for refunds, they complain on forums, comment, and even write posts. You can create a bad reputation for your product as quick as a good one, and it is hard to reverse. Remember that forum threads and comments could be there forever.

So have great support. You want customers to be raving on forums, comments, etc, contributing to the buzz.

Thesis’s supports its users through forums. Some people report that this support is the best part about Thesis.

Pearson knows the value of good support, and as a result his product has a great reputation.

Have an Affiliate Program

Thesis’s affiliate program has 33% commission and has resulted in much of Thesis’s sales.

Create an affiliate program, or miss out on valuable sales. Your choice.

One Thing Leads to Another

Let’s look at this quickly:

1. You create a product that makes something easier or solves a problem.

2. People like your product cause it really makes things easier, and you know what they are going through.

3. Your price is cheap, so they have to purchase.

4. Big names receive your product for free, like it, sign up for your affiliate program, and start promoting, bringing in traffic.

5. People around the Internet now know about your product, and they start talking, and trying to make money from your affiliate program.

6. Problems arise, but your support handles it, further increasing your reputation.

See how everything comes into play perfectly? Well it worked for Chris and it can work for you. This model when done correctly is full-proof, but you have to follow all the steps.

Will Your Product Become the Next Thesis?

It takes trial-and-error to become successful, but with work, you can create a very successful product. How successful it is depends on how well you implement these techniques, and on your audience.

Every day, think about this basic fundamentals, and grow your product based on them. With hard work, you will get yourself a winner.

I would love to hear your comments on this article. How did you create and market your product?

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A Violent Way to Get Sales

Jake O'Callaghan — Sun, 25 Oct 2009 07:00:13 +0000

Guest post by Coutney James from the Obvious Writer

There’s an easy way to get the sale but it’s completely illegal and brutally violent.

I call it "The Godfather Ultimatum" because there’s a scene in "The Godfather" where

Al Pacino is talking about his father making a man an "offer he couldn’t refuse."

The Godfather simply pressed a gun against the man’s head and predictably his objections ran away.

While your customers can always refuse your offer… it’s a little hard to say no to

"The Godfather" when he’s holding a gun to your head. And whenever possible you

should build an offer your customer simply can’t refuse.

It’s one of the easiest ways to rocket your sales!

But I’m not suggesting violence. There’s an easier, safer, and legal way to get more sales.

And this has been a marketing truism since the dawn of the advertising age. Your

offer is almost always more important than your sales copy. So before you open your

mouth or write a single ad you should build an incredible offer.

An irresistable offer!

But how do you build an irresistable offer?

Well here’s a few things to keep in mind:

• Offer free bonuses or premiums to prompt immediate action.

• Let them keep the bonuses even if they choose to refund.

• Reverse all the risk in your offer with a money-back guarantee.

• Make the offer urgent and ultra-exclusive.

• Offer them something they really want!

Of course, nothing beats good ol’ fashioned research and digging. You really need to

identify your market’s hidden desires. Push the "hot-buttons" and offer them

something they desperately want or need.

This is nothing new but few people have the wisdom to take great advice and run with it.

And as advertising legend Rosser Reeves once said:

"A gifted product is mightier than a gifted pen."

Your obvious friend,

Courtney James

The Obvious Writer

P.S. It’s not brain-surgery. Pile up the bonuses and freebies. Give your customers a deadline. It’s hard to go wrong.

Guest post by Coutney James from the Obvious Writer

Note from Jake: Great guest post! It’s informative and hilarious.

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